Reflects the high demand for sports icons as brand ambassadors.
The return of mass-participation events like marathons has boosted local engagement and community-based sports spending. 5. Conclusion
In 2022, the Indian sports industry experienced a staggering , reaching a total revenue of INR 14,190 crore (approximately $1.7 billion). This surge was driven by a combination of high-octane cricket properties, a post-pandemic rebound in emerging sports, and a massive increase in media spending. 2. Key Revenue Drivers 126464
The industry revenue is categorized into three main pillars:
The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary Reflects the high demand for sports icons as
The report quantifies the industry from three distinct angles:
The largest segment, highlighting the premium brands place on reaching live sports audiences. 4. Digital and Participatory Trends Conclusion In 2022, the Indian sports industry experienced
For more specific details on the 2023 edition or later updates, you can view the full press release on exchange4media . Sports spends grew by 49% in 2022: GroupM ESP report