24kgoldn, Lil Tecca - Prada (official Video) -

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.

The video was shot in and directed by John Tashiro , known for his vibrant and cinematic style.

24kGoldn, Lil Tecca pine for “Prada” in new single, visual 24kGoldn, Lil Tecca - Prada (Official Video)

The video features 24kGoldn and Lil Tecca causing chaos in a suburban mall while dressed exclusively in .

"Prada" was produced by a powerhouse team including , Cxdy , Humblebee , and Ovrcz . The storyline begins with the pair attempting to

John Tashiro served as both the director and director of photography, creating a retro Y2K-inspired aesthetic.

The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall. "Prada" was produced by a powerhouse team including

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release.