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The music video is famous for using deepfake technology to transform Kendrick into several high-profile Black figures. According to Wikipedia , these figures include: Kanye West Jussie Smollett Will Smith Kobe Bryant Nipsey Hussle

By "becoming" these men, Kendrick suggests that their individual triumphs and tragedies are interconnected. He uses their likenesses to speak on themes of ego, mental health, and legacy. 3. The Tribute to Nipsey Hussle 5_6323329261541263147mp4

In the track, Kendrick examines the dual nature of "the culture." He reflects on how the environment that nurtures creativity and excellence can also be defined by institutionalized pain and self-destruction. As GQ notes, the song serves as a "harbinger" for his later work, moving from external social commentary to deeply personal introspection. 2. Deepfake Visuals and Perspectives The music video is famous for using deepfake