728x -

Use a clear, concise message. The audience has only a few seconds to understand the offer.

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign. Use a clear, concise message

Include a button or text that clearly tells users what to do (e.g., "Click Here," "Learn More," "Sign Up"). Use a clear