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: Start with a "thumb-stopping" visual or a one-line question that addresses a problem your audience has.

: Don't save the best part for the end; lead with your most interesting tip or visual within the first few moments. -7495089348421984221.MP4

: Are you trying to build brand awareness, educate, or drive a sale?. : Start with a "thumb-stopping" visual or a

Since attention spans are short, the first few seconds of your video are the most critical. -7495089348421984221.MP4

Before editing, identify what this video is meant to achieve.