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: Portrait images are designed for scrolling environments, taking up more vertical screen space on smartphones, which typically leads to higher user engagement.

: Important content should stay within the center 80% of the image to prevent being cut off by different device screen sizes. 960x1200 jkk">

This specific resolution is a key feature for high-reach ad campaigns like Performance Max and Demand Gen . Using this portrait format provides several advantages: : Portrait images are designed for scrolling environments,

: While optional, skipping this asset can materially reduce your campaign's reach because it allows the AI to serve your ad in more varied placements. Image Requirements Using this portrait format provides several advantages: :

For the best performance in these advertising features, ensure your 960x1200 assets meet these standards: : PNG or JPG files are standard. File Size : The maximum allowed file size is 5 MB (5120 KB).

: Uploading a 960x1200 image unlocks vertical placements on Google Discover and Gmail mobile .

The resolution refers to a vertical 4:5 aspect ratio image, which is a recommended asset size for specific digital advertising features, particularly within Google Ads campaigns. Performance Max & Demand Gen Campaigns