: Leverages Amazon’s exclusive first-party shopper data to reach users likely to buy.
Modern platforms are evaluated based on their reach, targeting precision, and cost-effectiveness. ad buying platform
: Widely considered the most powerful for high-intent leads because it targets users based on their specific search queries. : Leverages Amazon’s exclusive first-party shopper data to
: Independent from major "walled gardens," providing more transparency. Amazon DSP : Best for e-commerce and retail brands . ad buying platform
: Still the leader for brand awareness and visual storytelling.