Directed by Xavier Dolan , the sepia-toned music video broke the Vevo record by gaining 27.7 million views in 24 hours.
On October 23, 2015, the music world effectively stood still. Adele released "," the lead single from her record-breaking third album, 25 , and it instantly became much more than just a song—it was a cultural moment. 🎹 The Power of a Simple Greeting adele_hello
📞 "Hello, It's Me" — A Look Back at the Global Phenomenon Directed by Xavier Dolan , the sepia-toned music
It held the record for the shortest time to reach one billion YouTube views , achieving the feat in just 87 days. Directed by Xavier Dolan