Adjacency

Research from McKinsey suggests that companies expanding into these nearby areas can generate higher shareholder returns than their industry peers. 3. Data Science & Programming

About the “Content suitability” report - Google Ads Help adjacency

It identifies "natural adjacencies"—new market segments or product lines that are related to your core business. adjacency

In computer science, "adjacency" refers to how nodes in a graph are connected. adjacency

In digital advertising, an or Content Suitability Report helps advertisers understand what content their ads appeared next to.