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Fees are often calculated as a percentage of the Gross Media Cost. For example, a 30% unit price on $10,000 in media results in a $3,000 fee.

Effective CPC management in Adobe Advertising Cloud Search focuses on high-efficiency bidding and relevance.

To prevent runaway costs in automated campaigns, use portfolio bid strategies to set a "bid cap". This provides a ceiling for your CPC while still allowing AI to optimize within your budget.