Titled #dimeskapışması (The Dimes Challenge/Showdown), the campaign centers on a "showdown" between different product lines—specifically DİMES Cool Lime and DİMES Milkshake .
The campaign was a massive digital success in Turkey, driven by Tilki’s social media influence. You can view the original creative content on the and listen to the track on platforms like Spotify or Apple Music . Aleyna Tilki | Bi' Kapışma Var Şimdi
is a promotional song and commercial campaign released by Turkish pop star Aleyna Tilki in July 2021 as part of a major collaboration with the beverage brand DİMES . Campaign Overview Release Date: The project launched on July 2, 2021.
The music and visuals are designed for Gen Z, utilizing vibrant colors, TikTok-style choreography, and trendy fashion to appeal to Tilki's core younger audience. Impact and Presence
The chorus repeats "Kafam karışık bir kapışma var şimdi / Hangisini seçsem?" ("I'm confused, there's a showdown now / Which one should I choose?").
It promotes a "live in the moment" energy, with lines like "Eğlen ortamı sala" (Have fun, let the environment loose) and focuses on "intense taste" and "energy".
