Amiibo Wii U: Best Buy

Amiibo provided a significant, high-margin revenue stream for Nintendo and its retail partners during a period where console hardware sales were lagging.

: Due to intense demand and limited stock, retailers like Best Buy enforced rigid "no street date break" policies and used ticketing systems to manage massive crowds. amiibo wii u best buy

At the peak of the craze in 2014 and 2015, Best Buy became a central hub for what fans dubbed "Amiibogeddon". : Within a week of launch, figures such

: Within a week of launch, figures such as Marth and Wii Fit Trainer became nearly impossible to find, driving collectors to frequently check Best Buy's online and physical inventory. Strategic Impact on the Wii U : Within a week of launch

: The first wave of figures launched alongside Super Smash Bros. for Wii U on November 21, 2014.