: The mobile app has been updated with a "Liquid Glass" design, providing a cleaner, more modern aesthetic that aligns with current digital trends for Gen Z and millennial shoppers. Inclusive Design & Brand Expansion
: The Anthropologie App has integrated Apple's Visual Intelligence feature, allowing users to photograph items they see in the real world to find them or similar products instantly in the store. anthropologie
: The popular private label Maeve is being upgraded to a standalone brand experience, featuring its own dedicated digital marketing strategy, including a Substack newsletter and exclusive catalog mailings. : The mobile app has been updated with
: Under recent leadership, the brand has shifted toward digital storytelling and collaborations (such as with the New York City Ballet) to maintain its status as a "collectible" and relevant lifestyle brand. Anthropologie - App Store : Under recent leadership, the brand has shifted
: Through a partnership with Google, Anthropologie tops are now part of a generative AI virtual try-on tool. This allows shoppers to see how garments drape, fold, and stretch on a diverse range of real models (sizes XXS-4XL) directly from Google Search.
: Anthropologie recently launched an adaptive wear collection , featuring accessible versions of best-selling items like the Colette pants . These designs include hidden features like inner-seam zippers for prosthetic adjustments and easier slip-on options.
Anthropologie has recently enhanced its digital experience with several advanced features aimed at modernizing its boho-chic image and making shopping more inclusive and accessible.