Apostrophise

For a modern audience, this can be jarring. If not handled with care, it can come across as pretentious or "the grimaces of Lunacy" rather than common sense. It risks breaking the flow of a narrative by forcing the reader to shift their focus to an invisible third party.

Only use it when the emotion is too big for standard dialogue. apostrophise

Placing it in plurals where it doesn't belong ("Apple's for sale"). For a modern audience, this can be jarring