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: 2 in 3 people across all age groups want to see realistic portrayals of midlife transitions like menopause.

: In 2025, female leads were still 13 percentage points away from reaching parity with male leads. ashley downs milf

: Streaming and TV currently offer better representation than cinema; notable successes include Jennifer Coolidge ( The White Lotus ), Jean Smart ( Hacks ), and Kathy Bates ( Matlock ). 💡 Economic Impact : 2 in 3 people across all age

featuring complex mature leads Global trends outside of Hollywood (UK, France, or Germany) Menopause Representation and the Big Screen Jean Smart ( Hacks )

: 73% of viewers 50+ are more likely to watch content featuring characters who resemble them.