Best Buy 's 2016 doorbuster campaign focused on heavy discounts in the 4K TV, gaming, and Apple product categories, with a strategic shift toward a 5:00 p.m. store opening on Thanksgiving Day to capture early holiday traffic.
The company reported better-than-expected Q3 results in 2016, with domestic revenue of $8.2 billion and a comparable sales increase of 1.8%. Comparative Value
Online doorbusters typically began at 3:01 a.m. EST on Thanksgiving morning, slightly later than competitors like Target or Walmart.
One of the most competitive categories, with specific focus on brand-name model transparency to attract informed shoppers. Notable offers included: Toshiba 49-inch 4K Smart TV: Priced at $199.99. LG 60-inch 4K Smart TV: Offered for $599.99. Samsung 55-inch 4K Smart TV: Reduced to $479.99. Gaming Consoles:
Best Buy utilized the "Renew Blue" strategy in 2016 to improve online conversion and optimize costs.
Offered at $249.99. Apple Products: iPad Pro 9.7-inch: Savings of up to $125. MacBook Air 13-inch: Discounted by $200.