In 2017, Best Buy’s mission was officially expressed as .
: Adapting to the rise of online retail and "showrooming".
This period was a major turning point for the company as it transitioned from a survival strategy ("Renew Blue") to a growth-oriented plan called "Best Buy 2020: Building the New Blue". 💡 The 2017 Strategic Shift
The mission was supported by four primary core values that guided employee behavior:
: The focus shifted from cost-cutting to expansion in services and tech expertise.
: Integration of the Geek Squad became central to fulfilling the "choose and use" part of the mission. 🏛️ Core Values (2017)
The 2017 mission review highlights how a clear purpose saved the retailer from the "retail apocalypse" affecting many big-box stores at the time. Best Buy: How Human Connection Saved a Failing Retailer
In early 2017, CEO Hubert Joly declared the company's turnaround complete and introduced a more aggressive mission focused on rather than just selling hardware.