Billion Dollar Lessons: What You Can Learn From... Access

Betting heavily on a technology that is either premature or fundamentally flawed, such as Motorola’s $5 billion Iridium satellite phone project.

In , authors Paul B. Carroll and Chunka Mui analyze why major corporations with massive resources often collapse. Based on a two-year study of 2,500 corporate disasters, they argue that misguided strategy —not poor leadership or bad luck—is the primary cause of failure. Billion Dollar Lessons: What You Can Learn from...

Ignoring clear, existential threats to a business model for too long, often due to internal denial. Betting heavily on a technology that is either