: Examining the ethical responsibility of brands and their role in society. Brands and Branding: Clifton, Rita - Amazon.com
: It provides specific analysis of brand development in emerging markets like China and India .
: It delves into essential metrics like brand equity, relevance, image, loyalty, and portfolio. Brands and Branding
: Defining a unique space in the market (Consumer, Competitor, and Company analysis).
: A standout feature is its focus on how strong brands generate tangible financial value and competitive identity. : Examining the ethical responsibility of brands and
According to the Journal of Product & Brand Management , the text covers the full lifecycle of a brand:
: Managing trademarks and the legal aspects of global brands. : Defining a unique space in the market
: Moving beyond ads to create "brand experiences" that build trust and reduce perceived risk.