The campaign begins two weeks before the launch. Mysterious, unbranded posters appear in city centers with nothing but a QR code and the phrase "Feel the city's heartbeat." Simultaneously, Instagram influencers post 5-second clips of city sounds—traffic, footsteps, laughter—ending with a green pulse animation. This builds curiosity without revealing the product yet.
Bütünleşik Pazarlama İletişimi Nedir Örnekleri Nelerdir? BГјtГјnleЕџik Reklam
A high-energy TV spot airs during a major sports event, showing a runner weaving through a cityscape. Every time their foot touches the ground, a green pulse ripples through the concrete, turning it into grass for a split second. The tagline: "Pulse Zero: Walk the Green Beat." This same video is used as a YouTube pre-roll and shared across Twitter and LinkedIn, ensuring the core visual message is seen everywhere. The campaign begins two weeks before the launch
(Integrated Advertising) refers to a strategic approach where all marketing tools and communication channels—such as social media, TV, and physical packaging—work together to deliver a consistent and unified brand message. The tagline: "Pulse Zero: Walk the Green Beat
On the brand’s website, a transmedia story titled "The Architect of Pulse" launches. It’s a digital comic about a designer who created the sneaker using recycled ocean plastic. Fans can find "hidden chapters" of the story by scanning QR codes on the product's packaging once they buy it.
Here is a story of how a fictional brand, could use this concept to launch a new eco-friendly sneaker. The Story: The Launch of "Pulse Zero"
Finally, the brand encourages buyers to post their own "Pulse" moments using a branded hashtag , like #PulseZero. The best photos are then featured on the brand's main billboard in Times Square, closing the loop by bringing digital community content back into the physical world.