Working out of his mother-in-law's house in Pasadena, he began selling them via for half the price of competitors. He quickly realized that he didn't just need to sell optics; he needed to refine them. He collaborated with manufacturers in Japan to build lighter, wide-angle lenses to his own precise specifications—essentially creating the high-quality, affordable outdoor optics market. Other Notable Bushnell Stories
Born in 1913, David Bushnell was a serial entrepreneur who had tried his hand at importing everything from to Belgian cement . His life changed in 1948 during a honeymoon trip to Japan. bushnell
While there, he discovered two crates of high-quality binoculars. At the time, precision optics in the U.S. were luxury items reserved for the wealthy or the military. Sensing an opportunity, he bought the crates and brought them back to California. Working out of his mother-in-law's house in Pasadena,
While there are several famous "Bushnells," the story of is a classic tale of post-war American entrepreneurship. The Accidental Optics Empire Other Notable Bushnell Stories Born in 1913, David
A relative of the optics founder, he designed "The Turtle" in 1775, the first submarine ever used in combat. He attempted to use it to sink British ships during the Revolutionary War.