: Customers generally had to pay the full Manufacturer's Suggested Retail Price (MSRP) for the first car, forfeiting any rebates or negotiations. 🏬 Notable Examples Specific dealerships became famous for these commercials: Summit Place Kia Kia dealer OpenAuburn Hills, MI
This promotion typically appeared during the 2008–2009 economic recession when dealerships were desperate to clear excess inventory.
⭐ : While you won't find BOGO cars today, dealerships often use similar "buy one" lures, like free lifetime car washes or complimentary Kia Connect for several years. Summit Place Kia Commercial - Buy One Get One Free buy a kia get one free
An Akron, Ohio dealership that offered similar BOGO deals on models like the . 💡 Why Did They Do It?
: It was often cheaper for dealers to "give away" a car than to pay interest on sitting inventory that wasn't selling during the recession. : Customers generally had to pay the full
Promoted a BOGO deal where buying a would get you a free Kia Rio . VanDevere Kia Kia dealer OpenAkron, OH
: Usually a high-margin or larger vehicle like a Kia Sedona minivan or Kia Sorento SUV. Summit Place Kia Commercial - Buy One Get
: In the 1990s and early 2000s, Kia was still building its reputation in the US and used aggressive pricing to gain market share.