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The journey began in 1920 in Herzogenaurach, Germany, where Adi Dassler crafted his first sports shoe in his mother’s kitchen. Driven by a mission to provide athletes with the best possible equipment, Adi officially registered on August 18, 1949. The Olympic Breakthrough

The story of "buying" into the Adidas brand is one that spans over a century, evolving from a local German workshop into a global culture of innovation and style. The Foundation: Innovation in a Kitchen buy adidas

: In 1986, the rap group Run-DMC released the song "My Adidas." During a concert at Madison Square Garden, 40,000 fans held their Adidas shoes in the air, cementing the brand's place in hip-hop history. The journey began in 1920 in Herzogenaurach, Germany,