Leo was notorious for missing major milestones due to his erratic work schedule, so when his sister, Mia, announced her 30th birthday bash, he knew he couldn't just send a text. He decided to send "Cardboard Leo" instead.
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The "guest" was an instant hit. Cardboard Leo was positioned at the front door to greet arrivals. By 9 PM, he had been moved to the dance floor; by 11 PM, he was wearing a feathered boa and a birthday hat. Guests took dozens of "Instagram-worthy" photos with him, tagging the party’s hashtag.