Historically, buyers visited five dealerships before buying; now, they visit one. This paper examines how online transparency has shifted the "moment of trust" from the physical handshake to the digital interface. Key Discussion Points:
The role of "aggregated user reviews" in establishing brand trust before a consumer ever sees a vehicle in person.
Comparison of gross margins (approx. 67%) against traditional capital-intensive dealerships. 2. The Psychology of the "One-Visit" Purchase
Patriotism as a Data Point: Deconstructing the Cars.com American-Made Index (AMI) Richard Swerdlow: The Global Internet Real Estate Developer