: Amazon UK remains the dominant force, with 54% of shoppers starting their product search on marketplaces rather than Google.
: Driven by both environmental concerns and the cost-of-living crisis, 43% of UK shoppers now consider pre-loved (second-hand) goods as viable gifts.
: While the "cost-of-living" remains a factor, households earning under £15,500 actually increased their gift spending by nearly 5% year-on-year in late 2025, showing resilience in holiday traditions. UK Personalized Gifts Market Size 2025-2029 - Technavio buy gifts uk
: The personalized gift segment is growing at roughly 15% annually , outpacing the broader market. Top items include engraved jewelry, photo-based products, and bespoke home decor.
: Over 80% of consumers use Instagram or TikTok to research brands before buying, with Gen Z being twice as likely to purchase gifts directly through social platforms. Popular Gift Categories (2025-2026) : Amazon UK remains the dominant force, with
: Sites like Not On The High Street and Etsy UK are the primary destinations for one-of-a-kind and handmade gifts.
The following table outlines what UK consumers are actively buying and what they desire to receive: Percent Desiring (2025) Market Growth Highlights Driven by higher order values and mobile shopping. Vouchers & Gift Cards UK Personalized Gifts Market Size 2025-2029 - Technavio
: Moonpig and Funky Pigeon remain the key players in the card-led gifting space. Demographic Differences