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The phrase "buy Ivanka" refers to a 2017 ethics controversy involving Kellyanne Conway , then-counselor to President Donald Trump, who used a televised interview from the White House to promote Ivanka Trump’s fashion brand. Context and Incident

: In February 2017, the brand reported a 21% increase in sales , with the company president calling it some of the "best performing weeks" in the brand's history. buy ivanka

Despite the controversy, the public endorsement led to a significant, albeit temporary, surge in sales: The phrase "buy Ivanka" refers to a 2017