: Considered the "Sephora of Korea", they offer the widest selection of trending and cult-favorite brands with fast global shipping, often via DHL.

The most reliable way to avoid counterfeits is to shop at authorized or well-known K-beauty stores.

: Known for frequent flash sales and "Try Me" programs, making it a favorite for bargain hunters.

: A massive global retailer with a huge inventory of over 400 brands. They are an authorized partner for many, though shipping can be slower compared to others.