About 41% of Australians have used a BNPL service in the last six months.
Beyond fashion and electronics, BNPL is expanding rapidly into healthcare and wellness , which is projected to see a 19.4% annual growth rate through 2031. buy now pay later australia
Buy Now Pay Later (BNPL) has transformed from a niche fintech experiment into a cornerstone of Australian retail. As of early 2026, the market is projected to reach approximately , despite facing the most significant regulatory shake-up in its history. The Big Shift: Regulation is Here About 41% of Australians have used a BNPL
The "post-regulation" era shows a more mature, if slightly more cautious, consumer base. if slightly more cautious
