Not all leads are created equal. Use these criteria from Walker Advertising and PinPoint Legal Marketing to evaluate a vendor:

These companies specialize in connecting attorneys with potential claimants through various methods, including live transfers and pre-screened forms.

: Shared leads (sold to 3–5 firms) are cheaper but have significantly lower conversion rates (2–5%) compared to exclusive leads.

: Ask how they screen for at-fault status , available insurance, and existing legal representation to avoid paying for "junk" leads.

: Leads generated through search (SEO/PPC) often have higher intent than those from social media "interruption" ads. Are Personal Injury Leads Worth It? - Quintessa Marketing

: Offers three tiers of service, including fully qualified leads with signed documents and screened phone transfers. Critical Factors to Consider Before Buying