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In 2004, Stefan Ytterborn—a design enthusiast and father—watched his children compete in ski racing and realized the protective gear they were using wasn't advanced enough for the risks they took. Driven by this, he founded in Saltsjöbaden, Sweden, with a singular mission: to do everything possible to save lives and reduce the consequences of accidents. From the Slopes to the Streets

Buying a isn’t just about picking a "decorative hat"; it’s about choosing gear born from a father’s worry and a Swedish obsession with safety. The Birth of a Mission buy poc helmet

While they started with alpine racing, POC quickly realized that the same gravity-fed risks applied to cyclists. They branched into mountain biking in 2008 and road cycling in 2014, bringing a clinical approach to design that looks outside the industry for inspiration—drawing from medical experts and even a partnership with to study vehicle-to-cyclist safety. The "Whole Helmet Concept" The Birth of a Mission While they started

When you look at a POC helmet, you’re seeing what they call the . This means every detail is engineered to protect you before, during, and after a crash: POC Unveils Helmets That Can Speak For You This means every detail is engineered to protect