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: Men are increasingly likely to buy toiletries online compared to women. In 2013, spending on male-specific toiletries surpassed shaving products for the first time. High-end retailers like Mr Porter have seen massive growth (up to 300%) in their grooming categories.

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: Consumers often turn to online platforms to find better unit prices or bulk deals that aren't available in local stores. : Men are increasingly likely to buy toiletries