: You must record this change of ownership with the USPTO to ensure their records reflect you as the new owner. Key Differences to Remember Protects Brand names, logos, slogans Original artistic/literary works New inventions Primary Goal Helps consumers identify the source Protects creative expression Protects technical innovation Trademark process - USPTO
To "buy" a trademark, you typically choose between through a government office or purchasing an existing one from another owner through a legal transfer. 1. Registering a New Trademark
: You will need to identify your "filing basis"—either Use in Commerce (if you're already using the mark) or Intent to Use (if you plan to use it soon).