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Instead of just picking a "show," you pick a "person." For example, you can target "Sports fans in Chicago" or "First-time homebuyers."

Allows advertisers to reach millions of households using Roku's first-party data for precise targeting. buy tv ads online

You will need a high-quality video file (usually 15 or 30 seconds). Most platforms have strict technical requirements for resolution and audio levels. Instead of just picking a "show," you pick a "person