Loss of "premium" perception due to years of heavy promotional discounting. Annual Report 2023 - Under Armour
Declined 10% to $757 million, highlighting ongoing struggles in its home market. buy under armor
Gross margins increased to 47.5% due to reduced discounting and lower freight costs. SWOT Analysis Strengths Weaknesses Loss of "premium" perception due to years of
High trust in core franchises like ColdGear and HeatGear. buy under armor
Strong cash position ($501M+) and an undrawn $1.1B credit facility.
