Buying Funnel Marketing Apr 2026

The buying funnel (or marketing/sales funnel) is a foundational model mapping the customer journey from the first encounter with a brand to the final purchase and beyond. It acts as a framework to move potential customers through specific stages, aiming to turn strangers into loyal, repeat clients. Core Stages of the Buying Funnel

Modern marketing strategies typically break the funnel into three main sections (TOFU, MOFU, BOFU), which can be broken down into four or more distinct stages: buying funnel marketing

What is a Marketing Funnel? How They Work, Stages & Examples The buying funnel (or marketing/sales funnel) is a