: While smaller in total volume, this market has consistently outperformed the growth rate of the non-Hispanic white population. Comparative Growth & Spending Distribution
: Nearly 25% of Hispanic consumers purchased via TikTok Shop in late 2024/early 2025. African Americans : $1.6 trillion to $1.98 trillion buying power by ethnic group
: Black consumers drive outsized value in beauty, fashion, and luxury, with luxury spending set to reach 25–30% of the U.S. total by 2025. Native Americans : $115 billion to $140 billion (estimated) Growth Pace : Grew by 67% from 2010 to 2020. : While smaller in total volume, this market
: In 2024, Asian consumers spent 11% more on retail than the average U.S. household. Hispanic/Latino Americans : $2.1 trillion to $4.1 trillion total by 2025
: Hispanic household spending accounted for 15% of total U.S. consumer spending in 2024, though growth per household showed signs of plateauing by 2025.
: Fastest-growing minority market, increasing by 111% between 2010 and 2020.
: Expected to reach approximately $1.98 trillion by the end of 2025. Growth Pace : Increased by 61% between 2010 and 2020.
