Camping World Buys Gander Mountain Apr 2026

In 2017, Camping World Holdings, the nation's largest RV retailer, transformed the outdoor retail landscape by winning a bankruptcy auction for the assets of Gander Mountain and its boating subsidiary, Overton's. Led by CEO Marcus Lemonis—well-known from CNBC’s The Profit —the deal was worth approximately $38 million for the intellectual property, brand rights, and ecommerce platforms. Strategic Pivot to "Gander Outdoors"

: The brand was renamed Gander Outdoors , with an initial goal of reopening roughly 70 of the most profitable locations from the original 160-store fleet. camping world buys gander mountain

: All existing Gander Mountain inventory was sold off by liquidators to clear the way for a more targeted product mix. In 2017, Camping World Holdings, the nation's largest

The acquisition was not a simple continuation of the existing business. Instead, Camping World utilized a "clean slate" approach: : All existing Gander Mountain inventory was sold