Canal Viva Online 🔔 🚀

The recent rebranding shifted the channel's focus almost exclusively to telenovelas , moving other popular legacy content to different channels.

The rebranding has sparked mixed reactions, particularly regarding the loss of variety programming on the main linear feed. Canal Viva Online

Originally launched in 2010, built a reputation as a "nostalgia hub," re-airing classic TV Globo soap operas ( telenovelas ), miniseries, and variety shows. In 2025, to celebrate its 15th anniversary, the channel was rebranded to Globoplay Novelas . The recent rebranding shifted the channel's focus almost