Retail success is currently defined by how effectively brands reduce friction and build emotional intelligence. Consumer Marketing Trends That Will Drive Growth in 2026
Consumers are increasingly delegating the heavy lifting of research to . These agents autonomously compare technical specs, synthesize hundreds of reviews, and shortlist products before the consumer even visits a website. consumer behaviour in online shopping
: While 37% of shoppers are encouraged to buy by personalized recommendations, they simultaneously recoil from systems that feel opaque or intrusive. Retail success is currently defined by how effectively
: Because AI agents do the pre-work, many purchase decisions are made hours before a user enters a branded search, creating a "blind spot" for traditional marketing analytics. 2. The Psychology of 2026: Trust vs. Transparency synthesize hundreds of reviews