Move people from social media followers to loyal subscribers who look forward to your "issue" hitting their inbox. 4. Create a Content Calendar, Not a Campaign
Publishers prioritize building an email list or a dedicated site.
To win at content marketing today, you have to stop thinking like a salesperson and start thinking like a . Content Marketing: Think Like a Publisher - How...
When you think like a publisher, you aren't just making noise; you’re building an asset . You stop chasing leads and start attracting a community.
A salesperson asks, "How can I sell to this person?" A publisher asks, "How can I create something so valuable that this person would pay for it with their time?" Here is how you make that shift: 1. Audience Over Customers Move people from social media followers to loyal
80% of your content should be educational, entertaining, or inspiring. Only 20% should be promotional.
Use "tentpole" content (large annual reports) and "recurring columns" (weekly tips) to keep the engine running without burnout. 5. Multi-Channel Distribution To win at content marketing today, you have
One "must-read" deep dive is worth more than ten thin, SEO-stuffed blog posts. 3. Build an Owned "Plot of Land"