Cover Girl Models -

Christie Brinkley , Paula Patton , Jessica Stam , Taylor Swift , Sofia Vergara , Pink , Janelle Monáe , and Katy, Perry have all represented the brand.

Brinkley returns as CoverGirl’s cover girl - Lawrence Journal-World Cover Girl Models

Zendaya was announced as a spokesperson in 2016. In 2018, Amy Deanna became the first model with vitiligo to represent the brand. Christie Brinkley , Paula Patton , Jessica Stam

In 2016, YouTuber James Charles was named the first male spokesperson for the brand. In 2016, YouTuber James Charles was named the

The inclusion of models like Amy Deanna and James Charles has been celebrated as a step forward for the beauty industry, expanding the definition of what it means to be a "CoverGirl".

The brand's shift away from the strict, monochromatic "girl next door" look of the 1970s reflects broader societal shifts towards acknowledging diverse beauty standards.