Increase contrast and brightness while adjusting complexity for a "smoky" texture.

Don't rely on a single smoke layer. Combine multiple "wispy" or "billowing" smoke clips at different opacities to add depth.

Animate the brightness slider to make the logo gradually appear through the "smoke". Download a free smoke overlay from sites like Pixabay .

Use effects like CC Toner or Hue/Saturation to match the smoke color to your brand's palette (e.g., a deep blue for tech or a fiery orange for action).