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Tools like Braze or MoEngage for sending push notifications, in-app messages, and SMS.

Using real-time location data to offer coupons when a user is near a physical store. Download Mobile Marketing Technology pdf

Automating the purchase of ad space in real-time. Tools like Braze or MoEngage for sending push

Apple’s framework requiring user permission for tracking. Download Mobile Marketing Technology pdf

The shift toward using data collected directly from your own users rather than third parties. Emerging Trends

Google’s initiative to provide privacy-preserving alternatives for Android tracking.

The landscape is shifting toward automation and immersive experiences.