: Won a Golden Lion Award at the Cannes Lions 2023 Festival for its innovative storytelling in branded entertainment. Where to Watch : Streaming on Paramount+ and Apple TV+ .
The story of (The Manager) is a celebrated Argentine comedy based on the true events of a daring 2017 marketing campaign by the electronics company Noblex . It follows Álvaro, a disillusioned marketing manager living a stagnant life, who is pressured to innovate a mediocre sales strategy for the upcoming 2018 World Cup qualifiers. The "Super Promo Eliminatorias" El gerente
The 2022 film adaptation, directed by Ariel Winograd, dramatizes Álvaro's personal and professional transformation through this high-stakes campaign. : Comedy / Drama Starring : Leonardo Sbaraglia as Álvaro : Won a Golden Lion Award at the
Paramount+'s "El Gerente" is awarded The Lion ... - Senal News It follows Álvaro, a disillusioned marketing manager living
: Argentina’s qualification was far from certain at the time, putting the company’s finances at massive risk as the team struggled in the standings.