: Cite reliable, peer-reviewed sources or reputable brands to bolster your own claims.
: To be persuasive, you must demonstrate trustworthiness , similarity to your audience, authority on the subject, and deep expertise . : Cite reliable, peer-reviewed sources or reputable brands
: Modern experts often simplify ethos into Competence (knowing your stuff), Character (being a good person), and Caring (having the audience's best interest at heart). How to Build It : : Cite reliable
: Tailor your message to their specific interests and prejudices; ethos is a perception held by the listener. you must demonstrate trustworthiness