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Embedded finance: A deep-dive for banks and fintechs - Alloy

Fintech is increasingly being embedded into the software, apps, and platforms people use every day, making finance just one invisible part of a much larger user journey. This shift means financial services—like payments, loans, and insurance—no longer require users to visit a bank but instead "come to them" exactly when they are needed. The Shift to Invisible Finance

: By 2026, it is forecasted that more than half of all consumer financial transactions will start on third-party platforms rather than traditional bank interfaces. Real-World Integration Examples

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