Television remains a global leader for video, though it is increasingly blending with streaming services (SVOD/AVOD).

Podcasting and spoken-word audio have seen significant growth, accounting for nearly one-third of all audio listening time.

Theme parks, festivals, and live performances are evolving into "experiential entertainment" to offer authentic, in-person connections. Top Content Formats & Trends for 2026

Traditional and emerging sectors continue to dominate the landscape: