Givenchy Beauty House Script <TOP-RATED — EDITION>

The environment is meticulously designed to reflect Givenchy’s high-fashion identity, featuring:

: Participation in three fashion shows rewards the 4G Cap , encouraging players to experiment with avatar customization.

: A central hub where players can apply digital makeup inspired by real Givenchy products, such as the Le Rouge lipstick line. GIVENCHY BEAUTY HOUSE SCRIPT

The is a virtual, sponsored experience on the Roblox platform, launched in June 2022 and developed by The Gang Stockholm. It serves as an immersive digital flagship where players can interact with the French luxury brand's aesthetic through gaming and social elements. Core Experience & Scripted Mechanics

This digital "Beauty House" was part of a broader campaign to captivate younger audiences through and interactive experiences. By bridging the gap between luxury fashion and gaming, Givenchy effectively increased brand awareness and purchase intent for its physical beauty products, such as its signature lipsticks. It serves as an immersive digital flagship where

The "script" of the Givenchy Beauty House centers on user engagement through a variety of mini-games and objective-based tasks designed to reward players with exclusive virtual items:

: Users can claim items like the Le Rouge Cross-body Bag directly from scripted vending machines. A "broken" vending machine hidden in the experience leads to a maze that rewards the 4G Sunglasses upon completion. Branding & Visual Aesthetic The "script" of the Givenchy Beauty House centers

: The experience falls under "Dress Up" and "Roleplay," focusing on avatar simulation and creative expression within a luxury context. Marketing Impact