God's Own Country -

: Often called the "Land of Ayurveda," it is a global hub for traditional healing and medicinal herbs.

: The phrase was coined in 1989 by Walter Mendez, a creative director at an advertising agency, at the request of the Kerala Tourism Department . God's Own Country

: It is characterized by high moorlands, fertile river valleys, and a "raw, savage beauty" that has inspired poets like Sylvia Plath and Ted Hughes. : Often called the "Land of Ayurveda," it

: Beyond marketing, the name refers to the Thrippadidanam of 1749, when Maharaja Marthanda Varma of Travancore "donated" his kingdom to the deity Padmanabha (Vishnu), ruling thereafter as the deity's servant. Key Features : : Beyond marketing, the name refers to the

: The phrase reflects a deep pride in the region's rural heritage and its distinct, often harsh but beautiful, natural environment. 3. " God's Own Country " (2017 Film)

: An intricate network of brackish lagoons and canals.